RALLY - Combining Concepts from Mouth to Mouth and Traditional Influencers

Hello everyone,

About Rally

Rally is a platform that builds communities around a business or message using content sharing with
crypto token rewards. Rally combines concepts from traditional word-of-mouth and influencer
marketing with gamification and tactics that have built cryptocurrencies and their communities.

The Rally Solution

The Rally platform rewards users to distribute an advertiser’s content to their individual social network. This allows the advertiser to shift their ad budget to the user who, by sharing the content, gives it their recommendation and increases its effectiveness.

Content and Value Flow

Rally unites users with advertisers and utilizes a crypto token to create a marketplace that empowers the user and rewards the true value of their contributions.

Rally benefits all platform participants:

Users: recognizing and rewarding the value they are due, permission based, opt-in communications, and a share of tokens

Advertisers: direct to audience content distribution increases advertising effectiveness and lowers costs.

Rally Token

The incentive currency of the platform is the Rally Token (RALLY), a universal currency that can be used seamlessly across borders, allowing advertisers to compensate hyper-local influencers, ambassadors, and users anywhere in the world.

The value of the Rally community is driven by both the number of users and advertisers on the marketplace as well as how engaged users are in offers. Rally Token will empower users to interact with the Rally platform and build its community while facilitating the distribution and sharing of rewards and benefits to all of its stakeholders

Advertisers use the Rally Token as part of their offers. Once users have earned tokens, the advertiser can offer goods or services to get it back from the user.

How users earn tokens:

Joining: token can be earned for joining the Rally platform, authenticating a user’s profile, downloading the Rally app and linking social media accounts.
Engaging: content sharing or engagement in response to an offer from an advertiser
Referring: users send referral links to new users and/or advertisers to join the platform. Rally Token is sent to the referring user upon sign up.
Community royalties: users that have referred other users to the platform receive tokens whenever the referred users earn tokens.

How users use tokens:

Redeem prizes, goods or services from advertisers.
Accumulate tokens for increased leaderboard standing, badges or awards.
Send tokens to other users on the platform.
The user switches to advertiser role and uses tokens to incentivize other users.

Token Details

Rally will create an open-source ERC20 compliant token with fixed supply. Rally Token is a utility token and ownership of Rally Token does not confer any right or entitlement other than the ability to contribute to the Rally platform.

Token Distribution

Rally Token will be issued by way of an airdrop as an incentive for users to join, get authenticated, refer new users and engage with offers from advertisers.

Rally Platform

The functionality of the platform can best be experienced by joining the Rally community and engaging in activities to earn tokens. This webpage is a demonstration of Rally using its own platform to promote Rally and the Rally Token in the same way that any advertiser could.

New initiatives and features will enhance the utility of Rally for both users and advertisers:

Increased gamification: new tools such as user level gamification and leaderboard incentives will drive further user engagement and adoption.
User channels: Rally chat will evolve to allow users to create, manage and opt-in or out of chat channels organized around offers they are interested in.
Community managers: a rewards initiative similar to community royalties that rewards heavily engaged users for managing channels, curating offers and the overall community experience.
Community events: the Rally community will gather and provide input on new product development in conferences located where the community is concentrated.

Word of Mouth
Word-of-mouth is one of the oldest and most effective forms of advertising. Today, who the message or content comes from matters now more than ever.