I am Bitcampaign, today I will discuss a crypto project called Crypto Market Ads (CMA), below I will give some more detailed explanations of the Crypto Market Ads (CMA) project
Introduction
The crypto advertising and marketing industry has been growing rapidly over the past two years.
Compared to 2017, ICO advertising and marketing volume has quadrupled in just over a year in 2018. A similar pattern has been followed by advertising and marketing spending volume for crypto projects. Currently, the total market size is at around 5 Billion USD, and is expected to grow in the coming years. We expect it to increase to almost 54.8 Billion USD by the year 2021.
Crypto Market Ads (CMA) proposes to solve these problems by offering a stable marketplace that can bring advertisers and publishers together onto a fair and democratic market platform. Publishers and service providers will compete against each other through marketing tactics such as offering lowest prices, competitive offers and instant communication. Advertisers will be able to execute their marketing and advertising campaigns in a quick and trustful manner without requiring a lot of budget or extensive marketing teams.
A democratic and decentralized crypto advertisement marketplace – that is the vision behind Crypto
Market Ads. Our mission is to not only establish the best marketplace solution for crypto advertising and marketing but also create an internet of goods and services for global sellers and marketplaces.
What is Crypto Market Ads (CMA) ?
Crypto Market Ads (CMA), located at www.CryptoMarketAds.com, is a new marketplace which solves all problems related to crypto advertising and marketing by connecting crypto market publishers and advertisers under a single platform. Due to free market conditions, publishers will have a healthy competition which will inuence them to keep prices as low and competitive as
possible to attract advertisers. Publishers will also get higher demands from advertisers since they are more affordable and quickly available through the CMA marketplace for new advertising or marketing campaigns.
The CMA marketplace offers the following property and service types:
- Forum signatures
- Social channels
- Websites & ICO listings
- Email newsletters
- Marketing services
- Blockchain services
- Advisers!
Problems
Here are some potential problems and risk factors involved.
Crypto ads getting banned
High volumes of crypto project and ICO advertising in 2017 led to a lot of scams and fraudulent practices. As a result, many big corporations decided to ban ads related to the crypto market on their platforms.
Crypto advertising is expensive
Even today, many projects pay up to 10 times more for the advertising of their ICO or any other crypto project as compared to traditional markets. Publishers who have a lot of trafc are taking advantage of the crypto gold rush, which leads to unfair market practices since advertisers have no options other than to utilize what is being offered by publishers
Crypto marketing is overpriced
Many agencies and professionals appeared when the crypto gold rush of 2017 started. They saw an opportunity to earn a lot of money by offering marketing services which would have cost much less for any other market.
Hard to find influencers and publishers
The crypto market is very chaotic, and newcomers nd it difcult to nd the right people for promoting their ICO or crypto projects.
Lack of escrow and a lot of scams
The market is also rife with scams and fraudulent practices. Many crypto projects are getting scammed by unprofessional marketing service providers. A lot of money is lost through these unprofessional or fraudulent/fake channels. There are many scammers who pretend to be inuencers, and scam crypto companies by offering “good” deals.
Solution
Considering all these challenges, the market needs a platform to bring crypto market bounty hunters,
inuencers and publishers together. This can be a platform for anyone who wants to:
- Promote or offer marketing services
- Provide consultancy services
- Purchase services related to existing crypto projects or new ICOs
One of the best solutions is a secure, healthy and active marketplace which has many earning opportunities for the entire crypto market. People in this market need good earnings from their content, websites, forum activity, videos, webinars, email campaigns and many other related services. Currently, there is no such platform for them to offer their advertising and marketing services.
This solution will help the entire crypto market become self-sustainable, rather than relying on big
corporations which do not support this new paradigm shift. The crypto market is big enough to evolve by itself without having mainstream publishers supporting it.
Vision & Mission
Vision
CMA envisions the transformation of marketplaces around the world by starting with a crypto market
advertising, marketing and related services marketplace. CMA will create an easy entry point into the
crypto market for any existing or new online/ofine marketplace as a new crypto project. This will
increase the overall adoption of the blockchain technology for marketplaces and other businesses.
Mission
Our mission with CMA is to create a secure, fast and easy-to-use blockchain for goods and services
through decentralized applications (dApps) to let any marketplace execute their ICO or crypto project on blockchain smoothly. This will allow sellers to syndicate their data to a network of marketplaces. It will also give people the power of new decentralized marketplaces, and independence from existing
authorities by using cryptocurrencies and smart contracts.
ICO Advertising and Marketing Market Volume
The total number of ICOs in 2016 was only 51 [1], but it grew by almost 800% in 2017, resulting in a total of 456 ICOs [2]. There was a further increase of around 100% from 2017 to 2018, resulting in 892 ICOs up until October 2018 [3]. If this pattern is to hold, we can expect there to be roughly 1,800-2,000 ICOs by 2019, 3,600-4,000 by 2020 and 7,200-8,000 by 2021.
The average ICO marketing costs in 2017 were around $100,000 [4], and increased to over $200,000 in 2018 [5]. Coinciding with ICO market growth, this statistic also represents a 100% growth from 2017 to 2018. If marketing costs double each, the average ICO spending on marketing will increase to $400,000 in 2019, $800,000 in 2020 and $1,600,000 in 2021.
The total average ICO advertising market volume was around $2.55 Million in
2016, $45.6 Million in 2017, and $178.4 Million until October 2018. And keeping in
mind the increasing trend in ICO numbers and spending per ICO each year, we
can calculate the expected market volume in the coming years; $800 Million in
2019, $3.2 Billion in 2020 and $12.8 Billion in 2021.
The total number of ICOs, total average ICO marketing market volume and ICO-raised funds used on marketing
The Ecosystem
The current Crypto Market Ads marketplace ecosystem consists of Publishers, Advertisers and
Exchanges.
- Publishers: Publishers are the sellers of ads, marketing and other related services
- Advertisers: Advertisers are companies or individuals who buy ads, marketing and other related services
- Exchanges: Exchanges are needed for liquidity – they will allow publishers to sell earned CMA tokens or buy for self-promotion and advertisers to buy for use on CMA marketplace.
Token Function
The Crypto Market Ads marketplace will use the CMA token as its main, and the only, token required for transactions between marketplace users. CMA tokens will be used for fee discounts following token lock-ups by users. These discounts will apply as long as the user has CMA tokens locked down.
- Only Payment option in
- CMA Marketplace
- Access to unique services
- Utility token Used by Advertisers to pay for ads & services
CMA token turnover will be through payments to CMA marketplace publishers from advertisers. In case the CMA ICO reaches its second target or hard cap, there will be a token swap to a new blockchain coin. This new blockchain coin for marketplaces will be used in the marketplace builder and ICO platform.
Token Distribution
- 50% Crowd sales
- 10% Marketing, bounty, sales, referrals, advisors
- 20% Exchanges & Reserve
- 10% Founders
- 10% Team members ﴾Lock up 1 year﴿
Use of Funds
Roadmap
Team
- Olegs Martinuks: Co-Founder & CEO
- Artis Romanovskis: Co-Founder & COO
- Artur Babyuk: Co-Founder & CTO
- Artis Lutkovskis: Co-Founder & CDO
- Aivis Popesku: CMO
- Lidija Brindina-Martinuka: Social Media Manager
- Inga Bliska: Graphic Designer
- Janis Gulbinskis: Software Developer
- Elvis Metrins: Community Manager
For my current writing about the Crypto Market Ads (CMA) project, I hope that it will be useful for those of you who want to know about this project, for more detailed information about the Crypto Market Ads (CMA) project you can visit the link below
Website: https://www.cryptomarketads.com
Facebook: https://www.facebook.com/cryptomarketads
Twitter: https://twitter.com/cryptomarketads
Telegram: http://t.me/CryptoMarketAdsOfficial
Author
Username Bitcointalk: bitcampaign
Profile Bitcointalk Link: https://bitcointalk.org/index.php?action=profile;u=905392
Wallet ETH: 0x2eFA5E262f957ecAF1a4Ec8bb12E8AE91F93aEca
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